![]() It’s been nearly two years of on-again, off-again, maybe, yes, and no uncertainty as to whether 200,000-plus cinema screens would be able to show films. We do draw the line at films on smartphone screens, although for many people around the globe, it’s the only choice they have. Most of it is good, some of it even great but the truth is the vast majority is just as entertaining if it’s viewed on the home or computer screen. We understand but… at a very basic level, we appreciate that people who create, produce, and post films want to see their projects on the ultra-large screen. Back to Pandora-Watching Avatar: The Way of Water on anything but in a well-crafted cinema screen might be OK, but we’re certain seeing the film the way Cameron intended it to be seen is going to be mind-blowing. Just hope that Hollywood and movie houses don’t jump the 3D shark like they did last time and force the use of the format where the story doesn’t dictate. If it meets our wildest expectations, we’ll have a reason to go to the cinema when the next chapters come out. But to really “feel” Pandora, we know that not watching/experiencing it in a controlled, communal environment just wouldn’t be the same. ![]() Those will be just as good streamed to our big home screen. Our kids might want to go to the cinema for another Star Wars, Star Trek, Marvel, or DC superhero flick, but we’re just not that interested. It turns out he was just waiting for 3D production technology to get to the point where he could deliver what he calls a “must-see experience at the cinema.” 3D immersion without the stupid glasses could be just the kind of experience people of all ages are looking for. Then he became enthralled with deep oceanography-breaking records diving 6.8 miles to the bottom of the Mariana Trench-and we figured another Pandora visit was off the table. We had long given up on having a second reason to visit the IMAX again because Cameron kept shifting dates for Avatar. He delivered for folks involved in the project, for his fans, for theater owners, for Paramount, and for the film creation industry around the globe. Sure, there were a number of good/great projects slotted to be seen in theaters this year, but few, if any, A-listers had the juice to insist on a solid theatrical window and then wring every bit of pre-showing publicity out of the lead-up the way Cruise did. We’re not a huge fan of sitting in a movie house when so much good content is available at home, but the only way to experience the Navy jets streaking across a screen and feel the action of the finally released Top Gun: Maverick was the way we enjoyed the first one in 1986. ![]() The new normal? Choosing the right screen to watch a project based on its content and creative effort. So, they better set aside statues for Tom Cruise and James Cameron because their releases this year forced us to buy their popcorn. Before this year, the last time we had our seat in one of their seats was probably 2009. Movie houses around the globe experienced a lot of dry weather over the past two years, but maybe the return to better times is here. Want a shot at a statue? Show your film in a theater… lots of them! The Academy better plan on giving out two special Oscars to people who forced folks back into the theater. The old normal? Just ask the Academy about their theatrical requirements. Life has returned to normal-the old normal and the new normal.
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